It is two things. Pledge Drive 2 is a series of tutorials about tools and techniques useful for promoting funding support for your videoblogging platform. It is also a plug-in for WordPress that is designed to help you get the most out of PayPal services. This includes donation and subscription buttons, enhanced payment processing, funding progress, donor rolls, reports and more. This screenshot is from Alive in Baghdad, which does not use Pledge Drive (yet), but we like their buttons ...

• Tutorials to help you quickly integrate PayPal with your site
• Display financial progress towards a funding goal with a customizable thermometer
• Pay back contributors with link love from a donor roll
• Sidebar widgets, administrative dashboard and transaction reports
• WordPress plug-in to track PayPal payment notifications

• Determine project deliverables and needs (vlog)
• Install and activate the Pledge Drive 2 plug-in (vlog)
• Set up your PayPal account (paypal)
• Create donation and subscription buttons (paypal)
• Set your Pledge Drive options (vlog)
• Set up sidebar widgets and project pages (vlog)
• Take a Tour (vlog)
• Spread the word! (worldwide!)